Size is no excuse. You’re small, but you’re still a brand that stands for and solves a specific problem. Below are three message design lessons that business owners can learn from Apple, the #2 global brand of 2012.
It just stopped working. So I replaced it with an Apple.
First an iPod instead of my mp3 player. Then a MacBook Pro instead of my thick laptop. And finally the iPhone instead of the BlackBerry.
In fact, I never meant to leave my Blackberry behind. But [Read more…]