Company wide marketing doesn’t work if the internal communication doesn’t match what you tell the public. You can market an excellent message, but if the customer service and the product doesn’t live up to that message, then you have a problem. Effective and sustainable marketing flows from the inside out.
Likewise, the conversation between you and your team — one-on-one as well as the group setting — is heavily shaped by self talk, that private conversation within. It’s called intra personal communication and it has a way of leaking out.
What are you telling yourself and how does it impact your business – your brand?
For example, you can have an out going, boistrous personality. You can be fearless in speech and style, but your fundamental thoughts and belief about your marketing will always impact your business.
If you tell yourself that the marketing is not the important thing, then you’ll handle it like it’s unimportant. It will continue to be an after thought, a last minute gesture and a piece-meal message. But remember, It takes as much effort to sell the thing as it did to make the thing — sometimes more.
Let’s deal with that intra personal marketing message
Here are a few questions to consider:
- What do you think of what you made? Is your product or service important to you? And in your mind, is it worth sharing?
- Is there a group of people who need and want what you have? Who are they? And how do you know that they need and want what you have?
- Do you consider your work to be a hobby or a business? Remember, hobbies don’t need marketing, businesses do.
- If you succeed in this work, how will it change your life? And do you like that change? And if you don’t like that change, how can you redesign your business so that success feels good to you?
Your dream, your business and your marketing hinges on what you say to yourself and what you say often. Self talking is the beginning of everything, so shape an intra personal message that serves the future that you say you want.