B-BRAND — Who Are You?
In this new economy the personal brand has power. It can help you secure a new job or save your current position, if that’s what you want. In fact, you don’t have to stop there. If your personal brand is strong enough, it can help you build and expand a business. [Read more…]
Every time I bring up the Avatar as the first (and often forgotten) step to brand loyalty I get a few questions. Let me address them with a simple assignment.
The Avatar Exercise
Pull out a sheet of paper — or the note section on your cell phone — it’s time to make a list. [Read more…]