B-BRAND — Who Are You?
In this new economy the personal brand has power. It can help you secure a new job or save your current position, if that’s what you want. In fact, you don’t have to stop there. If your personal brand is strong enough, it can help you build and expand a business.
Before we go on, let’s remember the end goal — brand loyalty. Of course, you cannot establish brand loyalty if you don’t know who you are.
You can pretend to be somebody else — maybe imitate Beyonce, Lady Gaga, Maya Angelou, Jackie O — but when you do that you rob your brand of authenticity. I don’t care how good your impersonation is you’re missing out by faking.
However, when your personal brand is you, when it carries core elements of who you really are, then it’s easier to live up to it.
What makes you unique in your industry?
The goal is to discover your authentic difference. You will stand out and it will be something that you can live up to.
Your life is about being bold enough to be your best self. It just turns out that this is the power position for both marketing and living.
Do you code webpages and recite poetry? Do you detail cars by day and become a fashion diva at night? Are you that organized managerial type who also has a healthy creative and design mind? Those dichotomies make you different, don’t run from them, discover them.
Remember, you cannot create brand loyalty without a clear brand — for yourself and your business.
Brand loyalty begins with you.
You can choose to build a brand where you hide the person that’s behind the business, but you’re giving yourself extra work. And why do that when you can build a business with a personal brand that you believe in.
Your personal brand matters, because people want to know other people. And being professional is not the same thing as being cold and distant.
It’s time to get clear about what you represent and how that benefits your audience. Getting clear about who you are and your personal brand will make it easier to design a business that you enjoy running.
Think about it, why would you leave a day job just to create a company that you hate? That’s not a good look when it comes to building a dream life.
That’s it for now, but you can find more on this in Chapter 25 of When Women Become Business Owners.
Talk soon, Ms.J