The artist is a creative specialist. Whether he is one who paints pictures, writes books, designs patterns and spaces, or takes the stage — the professional artist is a message driven business owner. They care about their art and being true to what they’re trying to say through that work. They are an exciting group to be around because they’re passionate about their work. But in spite of all that passion, some miss the mark when it comes to [Read more…]
In business innovation is the word. It’s said so much that if it was a song, then the radio has given it too much airplay. Isn’t it time for something new? Well, maybe not. [Read more…]
It’s funny how we change the rules depending on which side of the counter we’re on. If we’re the shopper, then we want to hear a clear, succinct and engaging message from the sales team and the marketing materials. We like it short and sweet like “1000 songs in your pocket” from the early iPod or the image of the first Mac Air slipping into an inner office envelope — it’s a quick visual message of how thin that computer is.
But what gives us the permission to deliver a disheveled, long winded, unclear marketing message when the shoe is on the other foot? [Read more…]
Success is different for everybody. Maybe you want to sell 1 million units of whatever you have or you want to win a specific award or get recognition in your industry or effectively balance your business and your family. You define your own [Read more…]
Many artists, and other types of small business owners, just slip into business. You know what that looks like: [Read more…]
Sometimes, we throw these brochure type websites up and say, “well, at least I’m online.” But is that enough? Would you open the doors of your business without a plan behind it?
Your website needs a communication strategy, just like your business does, and that begins with [Read more…]
I hate that word — failure. It makes me feel uncomfortable. But the truth is poor communication causes people and companies to fail daily.
Failure means it doesn’t function properly or that it stopped working altogether. When hearts fail — we die. When businesses fail to function properly — they die. [Read more…]
Some of the small businesses that I frequent have started using call centers. We call in, like usual, but their telephone number re-routes to the call center operators.
It may be better than missing a phone call, but here’s the problem. [Read more…]