I’m not big on scary movies. They stress me out. I Am Legend is a great film, but to me it’s a horror flick and I can barely handle it (hands over eyes, squirming in seat, the whole bit). So I try to stay away from them. Unfortunately, I see marketing horrors daily. And one of the common, but ignored issues by many small and creative businesses is a dead branding message.
You might have a dead branding message if [Read more…]