Every superhero has powers.
Some are more obvious than others. But when a situation becomes sticker than usual, the hero has another level to pull from.
Well, if you have the guts to build your own brand, then you have a few hero qualities of your own.
And you’ll need one in particular. [Read more…]
Your people are the ones who need and want what you have. Knowing them, putting faces to their problems makes it easier to market your brand.
At the end of the day, an effective message is really a conversation with your people. Not just your brand talking at your audience, but you speaking their language. [Read more…]